Streamlining Content
As a social media manager juggling multiple platforms and endless content creation tasks, I know firsthand just how much a single brand has to juggle in terms of content creation. The struggle of keeping everything organized and streamlined is real! But don’t stress, because I've got some tips and tricks up my sleeve to make your content creation process smoother than ever!
First off, let's talk planning. Before you even think about typing up that witty caption or snapping that perfect product photo, you need a solid plan in place. Take some time to brainstorm content ideas, create a content calendar. I use Google Slides; email me to get a FREE template! Then, establish a consistent posting schedule. To do this, check out your current social media analytics. When are your customers online?
Trust me, having a roadmap to follow will save you loads of time and headache down the line.
Next, let's talk about repurposing content. Ain't nobody got time to reinvent the wheel every single day. Instead of constantly churning out brand new content, why not repurpose what you already have? Turn that blog post into a series of social media graphics, or transform that Instagram story into a highlight reel. Not only does this save time, but it also ensures that your content stays fresh and engaging across all platforms.
When its time to create new content, start by establishing content pillars- these are pillars that your content will fall under. For example, promotional, fun, informational and educational are four content pillars I like to start with. Then, you can further customize those based on your business. After you have your content pillars, it’s time to map them out in your calendar and start creating! The content pillars will also help you brainstorm content for a given day.
Now, let's chat about tools. There are a plethora of tools out there designed to streamline the content creation process, so why not take advantage of them? From scheduling apps like Later and Publer to design tools like Canva and Adobe Spark, these handy dandy tools can help you create, schedule, and track your content all in one place.
Last but certainly not least, don't forget to leverage user-generated content. Your customers are your biggest fans, so why not let them do some of the heavy lifting for you? Encourage your followers to share their own photos and experiences with your products or services, and don't forget to give them a shoutout when you repost their content. Not only does this foster a sense of community, but it also takes some of the pressure off of you to constantly create new content from scratch.
So there you have it, folks. With a little bit of planning, a dash of creativity, and a sprinkle of savvy tools, you can streamline your content creation process and take your small business to the next level. Happy creating!
