In the ever-changing landscape of digital marketing, one thing remains constant: the importance of crafting a strong brand identity. Your brand identity is the heart and soul of your business—it’s what sets you apart from the competition and what your audience remembers. (EX: The Chick-fil-a logo and bright red color- everyone knows it, whether they like chicken minis or not…)

As a business owner it’s your job to not only create that identity but also to ensure that it remains consistent as your brand grows and evolves. Let’s explore the key steps to crafting your brand identity and the strategies for sticking to it as your brand expands its reach.

In the ever-evolving landscape of social media, content is king. But not just any content—diverse content. As platforms mature and user bases expand, the strategies for engaging audiences have grown more sophisticated. The integration of mixed media, including images, graphics, and videos, stands out as a highly effective approach. Here's why incorporating all three is not just beneficial but essential for capturing and sustaining the attention of your audience.

It is almost once a week that you hear “the algorithm changed again…” My typical response is “what now?!” followed by a deep breath because with a little knowledge, there’s no need to panic. With LYM, we take the front seat on following the algorithm, making sure your social media channels are always optimized.